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Reasons Why Zara Is So Successful

1. Really Fast Fashion 

Supply chain management is the key to Zara’s success and much of it relies on the fact that they refresh collections almost twice a week — that’s a total of one hundred and four collections annually.

2. Vertical Integration

In a supply chain there are four main phases; sourcing, manufacturing, distribution and retail. A company vertically integrates when it controls two or more of these stages. This operating model enables brands to change collections 

3. Cashing In On Trends

The millennial and Gen Z shoppers are frugal, value-minded and demand quick, on-trend fashion. Instead of spending money on research and development in an aim to be the next trendsetter or innovator

4. Limited Exclusivity

Most retailers and brands are used to working with a six month lead time — a tried-and-tested formula at that, but not without risk. By the time the stock rolls out, its at a higher risk of the trend turning outdated. With Zara’s on trend delivery

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